Marketing Research – alle Bücher

Alan Wilson
Marketing Research

This textbook gives students an overview of the marketing research process and equips them with the skills to use research to effect meaningful change.

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Jörg Koch, Florian Riedmüller
Marktforschung

De Gruyter Studium

Das etablierte Lehrbuch vermittelt in der 9. Auflage in anwendungsorientierter Form die zentralen Begriffe und Methoden der Marktforschung.Das Buch ist aufgeteilt in drei Teile: Methodische Grundlagen, pr…

sofort lieferbar

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Wibke Heidig, Thomas Dobbelstein
Quick Guide Marktforschung im Mittelstand

Eine verlässliche Datenbasis ist entscheidend für gute Managemententscheidungen. Dieser Quick Guide zeigt, wie kleine und mittlere Unternehmen, Start-ups und Gründer Marktforschung effizient und zielgeric…

lieferbar ab 12.10.2025.

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Mona Wiezoreck
Gründen aus der Arbeitslosigkeit

¿ Aus der Krise eine Chance machen - der Weg in die Selbstständigkeit!Arbeitslos? Unzufrieden im Job? Oder einfach bereit für etwas Neues? Mona Wiezoreck zeigt, wie du aus einer schwierigen Situation hera…

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Key Developments in International Marketing

International marketing (IM) is a core disciplinary area within the broader international business (IB) field. This book revisits 7 highly cited articles from the Journal of International Business Studies…

lieferbar innerhalb 2-3 Wochen

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Stephanie Marsh
User Research

Many businesses are rooted in creating desirable products and services for users, but fail to consider the consumer. How can they create products and services that work for users? This book has the answer…

lieferbar ab 30.12.2025.

Buch

Shiv Singh
Marketing with AI for Dummies

Boost your output with AIIt's time for marketers to adapt to another world-altering new technology. This time, it's artificial intelligence, and it's poised to impact how marketers get their work done. Th…

lieferbar innerhalb 1-2 Wochen

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Malcolm Gladwell
Revenge of the Tipping Point

Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with "curiosity and humor" in this New York Times bestseller that reframes the lessons of The T…

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Encounters at the Counter

"This volume focuses on interactions in shops, exploring the dynamics of conversation between sellers and customers. Beginning with the emergence of a 'need' for a product before the request to a sel…

lieferbar ab 28.8.2025.

Buch

Allison J Steinke, Haseon Park
Brand Thinking

Introducing students to core brand concepts of belief system, growth, strategy, and social influence, this book provides a strategic framework for creating, refining, and sustaining responsible, believabl…

lieferbar ab 11.12.2025.

Buch

Allison J Steinke, Haseon Park
Brand Thinking

Introducing students to core brand concepts of belief system, growth, strategy, and social influence, this book provides a strategic framework for creating, refining, and sustaining responsible, believabl…

lieferbar ab 11.12.2025.

Buch

Nasir Salari
Advanced Marketing Analytics

Through theory and data-driven techniques this postgraduate textbook will help advanced students turn their marketing data into practical insights.

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Malcolm Gladwell
Revenge of the Tipping Point

"Why is Miami--Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the Magic Third, and wh…

lieferbar innerhalb 1-2 Wochen

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Pierre-Yves Donzé, Harry Guhl
Luxury Brand Management and Heritage Revival

A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.

lieferbar ab 8.1.2026.

Buch

Pierre-Yves Donzé, Harry Guhl
Luxury Brand Management and Heritage Revival

A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.

lieferbar ab 8.1.2026.

Buch

Michelle Krasniak
Social Media Marketing All-In-One for Dummies

Share your message and connect with your customersJoin the digital era and take your social media activity to the next level! In this easy-to-use guide, you'll learn how to apply your marketing skills to …

lieferbar innerhalb 1-2 Wochen

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Vithala R. Rao
Applied Conjoint Analysis

Springer Texts in Business and Economics

This book provides different applications and methods of conjoint analysis in marketing. It gives an introduction into the basic ideas of conjoint analysis and describes the steps involved in designing a …

lieferbar ab 22.10.2025.

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Mark Kaffenberger
Bad Boss Breaking

Viele Unternehmen leiden unter den Auswirkungen veralteter Führungsstile : mangelnde Motivation , ineffiziente Teams und verlorenes Vertrauen . Die Erwartungen der Mitarbeiter entwickeln sich weiter, doch…

sofort lieferbar

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A K Pradeep, Anirudh Acharya, Rajat Chakravarty, Ratnakar Dev
Neuroai

Expert insight on harmonizing generative AI and neuroscience to succeed in businessneuroAI: Winning the Minds of Consumers with Neuroscience- Powered GenAI is a hands-on guide to the intersection of gener…

lieferbar innerhalb 2-3 Wochen

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Advances in Advertising Research XV

The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. S…

lieferbar ab 26.10.2025.

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